Huezer
Wanted to understand WCAG colour accessibility deeply — so I built a tool instead of reading about it.
Accessibility isn't a checklist. It's a design constraint that makes everything cleaner.
Twenty-one years of analytics and growth — direct roles at HP and Lennox International, then consulting at principal level into PayPal, Citi, Lenovo, and Criteo through eClerx and iQuanti. And building products on nights and weekends the whole time, because staying close to the craft makes me a better leader.
I'm the kind of person who runs multi-million dollar analytics programs for global brands by day and ships side projects by night. Not because I have to. Because I can't help it.
Head of Growth · Fractional CTO · Author · Speaker
I spent a decade at Hewlett-Packard building enterprise analytics infrastructure across global marketing campaigns, then seven years at Lennox International — a traditional HVAC company — where I built the digital analytics programme from zero and led a team of 15 across sales, marketing, and operations.
From there, I moved into senior consulting through eClerx and iQuanti: embedded as AVP and engagement lead into brands like PayPal, Citi, Lenovo, Astound, and Criteo. Running CRO programmes, media ops strategy, predictive modelling, and analytics architecture. Client-side accountability, agency-side breadth. It's a different kind of pressure and I've operated at that level for the past two years.
The whole time, I've been building on the side. Not as a hobby — as a method. Every project is a hypothesis I want to test at real scale, with real users, on my own terms. It keeps me honest about what actually works versus what sounds good in a deck.
"Most senior leaders stop shipping when they go consulting. I kept building while running multi-million dollar client programmes."
That combination is rarer than it sounds. I can sit in a roadmap meeting in the morning and debug a funnel in the afternoon. Not as a party trick — as a working method.
Open to Head of Growth, VP Growth, Director of Product Analytics, and Fractional CTO roles — remote-first, globally.
I find the pattern in the noise before others see it — and build the roadmap that turns early signal into compounding advantage. Most teams are data-rich and insight-poor. I fix that.
I design growth engines built to compound — not to need more input every cycle. The goal is never more activity. It's a machine that keeps running when I'm not in the room.
I translate between business goals and analytics execution without losing anything in the handoff. Strategy without data is guesswork. Data without strategy is noise. I live in the gap.
I align people, process, and technology around top-line and bottom-line growth. Not as a byproduct of good work — as the explicit design intent from day one.
I build teams around clear goals, shared ownership, and psychological safety. The operating system the team runs on matters more than any single contribution — including mine.
Has been the best manager in my career. Known for giving the team full responsibility and accountability. Always there to guide with thoughts, experiences and skills. Never lost sight of objectives and always keeps cool when things go sideways.
A manager who places equal importance on company objectives and employees' professional growth — full of creative ideas in marketing and analytics, always open to discussions. Inspires the team with the quote: 'Hold the rope — let it be.'
Had the opportunity to work on projects that highlighted deep knowledge and experience at HPE. I could always count on creative ideas and solutions, and appreciate the flexibility and ability to pivot quickly. An exceptional collaborator.
Not only a highly skilled digital analyst but also very approachable and easy to understand. Demonstrably driven and hardworking — anyone who works with them is lucky. He's also a caring human being, which is a valuable and sometimes rare trait.
Comes across as highly empathetic — my mentor and guide — with exceptional leadership skills, always putting the team first. I learnt a lot about First Principles Thinking. A problem solver with a product-first mindset.
Had the pleasure to work on several data analytics and ML projects — a great professional and program manager, focused on satisfying customers and delivering the projects.
I build side projects to stay close to the craft. Each one is a learning loop: a skill I want to go deeper on, a hypothesis I want to test in the real world, or a tool I wanted to exist and decided to make myself. Some generate revenue. Some taught me something and got shelved. All of them made me a sharper leader.
Wanted to understand WCAG colour accessibility deeply — so I built a tool instead of reading about it.
Accessibility isn't a checklist. It's a design constraint that makes everything cleaner.
Wanted to understand how small business owners think about pricing psychology.
Most pricing tools hide the maths. Showing every formula changes how people trust the output.
Marketers waste hours screenshotting content into device frames. I automated the tedious part.
The fastest product-market fit comes from tools that remove a specific, recurring annoyance.
Wanted to externalise and pressure-test the growth operating system I'd been running internally for years.
Documenting a framework forces you to find the gaps in your own thinking.
Explored how AI could cut the blank-page problem for social content creators.
AI caption tools live or die on tone fidelity — generic output kills trust instantly.
Frustrated by dashboards that show data but never surface insight. Built the version I wanted.
The hard part of analytics products isn't the chart — it's the interpretation layer.
Ran a controlled experiment in SEO-driven content monetisation from scratch.
SEO content compounds. Month one is invisible. Month twelve is passive income.
Tested whether niche authority content could monetise through affiliate without a massive audience.
Domain authority is built through depth, not breadth. Three great guides beat thirty average ones.
Applied travel content SEO — a competitive space — to stress-test my content strategy playbook.
Even in competitive niches, specificity wins. Google rewards the answer, not the topic.
Wanted to understand how personal finance apps build habit loops.
Habit formation in fintech requires a much shorter feedback loop than most builders think.
Built a productivity system around the way I actually think — task-light, intention-heavy.
The hardest thing in productivity app design is resisting the urge to add features.
Stress-tested long-form buying guides as an affiliate revenue model.
Depth beats volume. One comprehensive guide outperforms ten thin articles.
A story that needed to be written. Built around themes of identity, second chances, and transformation.
Writing a book is the deepest form of structured thinking I've encountered.
Explored flight deal aggregation as a product — how do you make savings feel discoverable?
Travel products live on trust and timing — two things that are hard to engineer simultaneously.
Writing is how I process strategy. These are the ideas I've published — frameworks, observations, and experiments from 21 years in growth and two decades of building on the side. No ghost-writing. No thought-leadership filler. Just the things I actually think.
FrameworkMost principals stop shipping when they hit the top. Here's why I think that's a mistake — and what I've learned from 14 side projects that changed how I lead.
After 21 years in growth, the most common mistake I see is still the same one.
ArticleThe constraints of solo building make you a sharper thinker in any room.
FrameworkA framework that works whether you're pre-revenue or post-Series B.
NewsletterWhat two decades of running analytics programmes teaches you about trusting dashboards — and when not to.
One question: where are you stuck?
If you're building a growth, product, or analytics function and need a senior leader who can operate at speed and build at depth — let's talk.
21 years across direct roles (HP, Lennox) and principal-level consulting into enterprise brands · Analytics stacks, data teams, and testing frameworks built from scratch · Remote-first, globally available, IST timezone
A battle-tested thinking partner who can also ship. Whether you need a sounding board for strategic decisions or someone to architect and build your first product — I've done both, repeatedly.
Fractional CTO and growth lead combined. I own the roadmap, the analytics foundation, and the testing framework — the technical and commercial levers that compound together.
Grouped by practice area — same stack I use on production work and personal builds.
Distilled from 20+ years of building in enterprise and indie environments. Sign up with your email and receive the resource directly — no spam, no selling your address.
A comprehensive checklist for auditing conversion rates across every funnel stage. Used across six enterprise brands to find and fix leakage points before they compound.
Get Free →Step-by-step guide to implementing product analytics from scratch — covering event taxonomy, attribution modelling, and dashboard architecture that won't need rebuilding in six months.
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Get Free →Ready-to-use Notion + Google Sheets dashboard templates for tracking core product KPIs. Plug in your numbers and get a live view of product health in under an hour.
Get Free →How to design, build, and launch a scalable MVP in under 30 days. Covers tech stack selection, feature prioritisation, and the minimum viable distribution strategy most builders skip entirely.
Get Free →A systematic approach to identifying, categorising, and managing technical debt before it becomes an existential risk. Includes a scoring model and triage playbook.
Get Free →If you're a founder who needs a thinking partner, or a team looking to hire a senior growth leader — start with a 30-minute call. No deck needed. Just a conversation.
Available for conference keynotes, leadership panels, and guest lectures on growth strategy, product analytics, and the operator-founder mindset.
Based in Chennai, India · Open to virtual and in-person engagements worldwide