Chennai, India · Open to remote globally
GROWTH LEADER. FOUNDER BY HABIT. BUILDER BY INSTINCT. OPERATOR BY DESIGN.

Twenty-one years of analytics and growth — direct roles at HP and Lennox International, then consulting at principal level into PayPal, Citi, Lenovo, and Criteo through eClerx and iQuanti. And building products on nights and weekends the whole time, because staying close to the craft makes me a better leader.

I'm the kind of person who runs multi-million dollar analytics programs for global brands by day and ships side projects by night. Not because I have to. Because I can't help it.

Head of Growth · Fractional CTO · Author · Speaker

20+ Experience
8 Brands Worked With
$39M+ Client Impact
14 Products Shipped
1 Book Published

HP, Lennox (direct employers). eClerx and iQuanti (agencies) serving PayPal, Citi, Lenovo, Criteo. 20+ years experience. $39M+ client impact. 14 products shipped. 1 book published.

The career behind the work

BUILT IN THE FIELD.
STILL BUILDING IN THE LAB.

I spent a decade at Hewlett-Packard building enterprise analytics infrastructure across global marketing campaigns, then seven years at Lennox International — a traditional HVAC company — where I built the digital analytics programme from zero and led a team of 15 across sales, marketing, and operations.

From there, I moved into senior consulting through eClerx and iQuanti: embedded as AVP and engagement lead into brands like PayPal, Citi, Lenovo, Astound, and Criteo. Running CRO programmes, media ops strategy, predictive modelling, and analytics architecture. Client-side accountability, agency-side breadth. It's a different kind of pressure and I've operated at that level for the past two years.

The whole time, I've been building on the side. Not as a hobby — as a method. Every project is a hypothesis I want to test at real scale, with real users, on my own terms. It keeps me honest about what actually works versus what sounds good in a deck.

"Most senior leaders stop shipping when they go consulting. I kept building while running multi-million dollar client programmes."

That combination is rarer than it sounds. I can sit in a roadmap meeting in the morning and debug a funnel in the afternoon. Not as a party trick — as a working method.

Currently

Open to Head of Growth, VP Growth, Director of Product Analytics, and Fractional CTO roles — remote-first, globally.

Industries
Fintech · E-Commerce · SaaS · Media · HVAC
Education
Duke University · TU Munich · Stanford Online (WIP)
Stack
Python · SQL · Tableau · Power BI · Adobe Analytics · GA4 · Jira
Specialisms
CRO · Predictive Models · 0→1 Products · PLG
Published on Amazon
FROM GRAVE TO GUARDIAN

A coming-of-age story about rebuilding identity and starting over. Written between product sprints. Published because the story needed to be told.

Read on Amazon ↗
21 years · Seven brands · One through-line

THE ARC.

2005
Hewlett-Packard
Enterprise marketing analytics across global campaigns. Digital, events, and paid media at scale.
2015
Lennox Intl.
Built the data science programme from scratch. Led 15 analysts across sales, marketing, and operations.
2023
Citi Bank
Predictive modelling and SEO/SEM analytics. +40% organic traffic, −$3M ad spend, +15% retention.
2024
Lenovo
CRO programmes across APAC and global markets. 35% lead generation uplift, 28% conversion increase.
2025
Criteo
GTM tagging and tracking implementation across North America. Analytics governance and data layer architecture.
2025
Astound
CRO programme delivery. 28% conversion rate improvement across key digital funnels.
2026
PayPal
Media operations strategy and process optimisation. Campaign waste reduced 25% across key programmes.
2005
Hewlett-Packard
Enterprise marketing analytics across global campaigns. Digital, events, and paid media at scale.
2015
Lennox International
Built the data science programme from scratch. Led 15 analysts across sales, marketing, and operations.
2023
Citi Bank
+40% organic traffic, −$3M ad spend, +15% customer retention.
2024
Lenovo
CRO across APAC. 35% lead gen uplift, 28% conversion increase.
2025
Criteo
GTM tagging and tracking across North America. Analytics governance and data layer architecture.
2025
Astound
CRO programme. 28% conversion rate improvement across digital funnels.
2026
PayPal
Media operations strategy. Campaign waste reduced 25%.
What I bring

21 YEARS DISTILLED INTO FIVE THINGS.

Strategic foresight
CONNECTING SIGNAL TO DIRECTION

I find the pattern in the noise before others see it — and build the roadmap that turns early signal into compounding advantage. Most teams are data-rich and insight-poor. I fix that.

Operational scaling
SYSTEMS THAT GROW WITHOUT YOU

I design growth engines built to compound — not to need more input every cycle. The goal is never more activity. It's a machine that keeps running when I'm not in the room.

Digital & data fluency
FLUENT IN BOTH ROOMS

I translate between business goals and analytics execution without losing anything in the handoff. Strategy without data is guesswork. Data without strategy is noise. I live in the gap.

Revenue acceleration
REVENUE IS THE DESIGN INTENT

I align people, process, and technology around top-line and bottom-line growth. Not as a byproduct of good work — as the explicit design intent from day one.

People leadership
TEAMS THAT PERFORM AT PACE

I build teams around clear goals, shared ownership, and psychological safety. The operating system the team runs on matters more than any single contribution — including mine.

21
Years of craft
"Hold the rope — let it be."
What people say

VOICES.

Has been the best manager in my career. Known for giving the team full responsibility and accountability. Always there to guide with thoughts, experiences and skills. Never lost sight of objectives and always keeps cool when things go sideways.

A manager who places equal importance on company objectives and employees' professional growth — full of creative ideas in marketing and analytics, always open to discussions. Inspires the team with the quote: 'Hold the rope — let it be.'

Had the opportunity to work on projects that highlighted deep knowledge and experience at HPE. I could always count on creative ideas and solutions, and appreciate the flexibility and ability to pivot quickly. An exceptional collaborator.

Not only a highly skilled digital analyst but also very approachable and easy to understand. Demonstrably driven and hardworking — anyone who works with them is lucky. He's also a caring human being, which is a valuable and sometimes rare trait.

Comes across as highly empathetic — my mentor and guide — with exceptional leadership skills, always putting the team first. I learnt a lot about First Principles Thinking. A problem solver with a product-first mindset.

Had the pleasure to work on several data analytics and ML projects — a great professional and program manager, focused on satisfying customers and delivering the projects.

Always building

THE LAB.

I build side projects to stay close to the craft. Each one is a learning loop: a skill I want to go deeper on, a hypothesis I want to test in the real world, or a tool I wanted to exist and decided to make myself. Some generate revenue. Some taught me something and got shelved. All of them made me a sharper leader.

Accessibility / UX

Huezer

Wanted to understand WCAG colour accessibility deeply — so I built a tool instead of reading about it.

Accessibility isn't a checklist. It's a design constraint that makes everything cleaner.

Live · huezer.com ↗
SaaS / Product

PriceLab

Wanted to understand how small business owners think about pricing psychology.

Most pricing tools hide the maths. Showing every formula changes how people trust the output.

Live · Free Tool
SaaS / Product

SocialMockup

Marketers waste hours screenshotting content into device frames. I automated the tedious part.

The fastest product-market fit comes from tools that remove a specific, recurring annoyance.

Live
SaaS / Product

GrowthOS

Wanted to externalise and pressure-test the growth operating system I'd been running internally for years.

Documenting a framework forces you to find the gaps in your own thinking.

Live
AI / Automation

CaptionOS

Explored how AI could cut the blank-page problem for social content creators.

AI caption tools live or die on tone fidelity — generic output kills trust instantly.

Experiment
SaaS / Analytics

MetricsReloaded

Frustrated by dashboards that show data but never surface insight. Built the version I wanted.

The hard part of analytics products isn't the chart — it's the interpretation layer.

Beta
SEO / Content ↗ Revenue

RecipeSavr

Ran a controlled experiment in SEO-driven content monetisation from scratch.

SEO content compounds. Month one is invisible. Month twelve is passive income.

Live · Generating passive revenue
SEO / Content ↗ Revenue

UnexploredWine

Tested whether niche authority content could monetise through affiliate without a massive audience.

Domain authority is built through depth, not breadth. Three great guides beat thirty average ones.

Live · Generating revenue
SEO / Content

UnexploredMiles

Applied travel content SEO — a competitive space — to stress-test my content strategy playbook.

Even in competitive niches, specificity wins. Google rewards the answer, not the topic.

Experiment
Fintech / Data

PocketBudget

Wanted to understand how personal finance apps build habit loops.

Habit formation in fintech requires a much shorter feedback loop than most builders think.

Archived
SaaS / Product

Seyal

Built a productivity system around the way I actually think — task-light, intention-heavy.

The hardest thing in productivity app design is resisting the urge to add features.

Archived
SEO / Content ↗ Revenue

ReviewsNTips

Stress-tested long-form buying guides as an affiliate revenue model.

Depth beats volume. One comprehensive guide outperforms ten thin articles.

Live · Generating revenue
Writing / Craft

From Grave to Guardian

A story that needed to be written. Built around themes of identity, second chances, and transformation.

Writing a book is the deepest form of structured thinking I've encountered.

Published · Amazon ↗
SaaS / Product

RoosterFlyt

Explored flight deal aggregation as a product — how do you make savings feel discoverable?

Travel products live on trust and timing — two things that are hard to engineer simultaneously.

Archived
Work together

TWO TRACKS.

One question: where are you stuck?

For companies

If you're building a growth, product, or analytics function and need a senior leader who can operate at speed and build at depth — let's talk.

  • Head of Growth
  • VP Growth / VP Marketing
  • Director of Product Analytics
  • Director of Product (PLG-native)
  • Fractional CTO (for funded startups)

21 years across direct roles (HP, Lennox) and principal-level consulting into enterprise brands · Analytics stacks, data teams, and testing frameworks built from scratch · Remote-first, globally available, IST timezone

For founders
Coaching & Build
Monthly / Project

A battle-tested thinking partner who can also ship. Whether you need a sounding board for strategic decisions or someone to architect and build your first product — I've done both, repeatedly.

  • Monthly deep-dive sessions + async access
  • Hiring, team structure & investor narrative review
  • MVP in 8–12 weeks — full-stack build and product design
  • Launch strategy and analytics stack from day one
Technical & Growth Leadership
Ongoing

Fractional CTO and growth lead combined. I own the roadmap, the analytics foundation, and the testing framework — the technical and commercial levers that compound together.

  • Tech roadmap, architecture & engineering hiring
  • Analytics stack (GA4, Segment, Mixpanel) from scratch
  • CRO, A/B testing programmes & paid media optimisation
  • Bi-weekly leadership sync + monthly performance reporting
Full toolkit

THE STACK.

Grouped by practice area — same stack I use on production work and personal builds.

Analytics & Data
GA4 Adobe Analytics Mixpanel Segment Amplitude Tableau Power BI R
CRO & Testing
Optimizely VWO Hotjar Google Tag Manager SEMrush Search Console
Marketing & Sales
HubSpot Google Ads Meta Ads Salesforce
Dev & Backend
Python PostgreSQL BigQuery Looker
AI & Automation
Claude GPT-4 Gemini Cursor GitHub Copilot
Product Management
Productboard Jira Confluence Miro Notion Loom
DevOps
GitHub Actions GitHub Google Cloud Platform
Market Research
SurveyMonkey UserTesting Typeform Qualtrics
SEO & Content
Screaming Frog Ahrefs Moz Yoast
Design & Product
Figma Vercel Whimsical Sketch
Collaboration
Slack Linear Zoom Microsoft Teams
Frontend
HTML5 CSS3 JavaScript React
Free resources

TOOLS FROM THE TRENCHES.

Distilled from 20+ years of building in enterprise and indie environments. Sign up with your email and receive the resource directly — no spam, no selling your address.

Template
CRO Audit Worksheet

A comprehensive checklist for auditing conversion rates across every funnel stage. Used across six enterprise brands to find and fix leakage points before they compound.

Get Free →
Checklist
Analytics Setup Guide

Step-by-step guide to implementing product analytics from scratch — covering event taxonomy, attribution modelling, and dashboard architecture that won't need rebuilding in six months.

Get Free →
Whitepaper
Growth Strategy Framework

The exact framework used to scale B2B SaaS products from zero to meaningful ARR. Covers acquisition loops, retention levers, and the metrics that actually predict revenue.

Get Free →
Dashboard
Product Analytics Template

Ready-to-use Notion + Google Sheets dashboard templates for tracking core product KPIs. Plug in your numbers and get a live view of product health in under an hour.

Get Free →
Guide
MVP Build Blueprint

How to design, build, and launch a scalable MVP in under 30 days. Covers tech stack selection, feature prioritisation, and the minimum viable distribution strategy most builders skip entirely.

Get Free →
Framework
Tech Debt Audit Framework

A systematic approach to identifying, categorising, and managing technical debt before it becomes an existential risk. Includes a scoring model and triage playbook.

Get Free →
Get in touch

LET'S MAKE SOMETHING HAPPEN.

Book a call

If you're a founder who needs a thinking partner, or a team looking to hire a senior growth leader — start with a 30-minute call. No deck needed. Just a conversation.

Speaking

Available for conference keynotes, leadership panels, and guest lectures on growth strategy, product analytics, and the operator-founder mindset.

🎤 Conference Keynotes
🎓 Guest Lectures
💡 Panels & Workshops

Based in Chennai, India · Open to virtual and in-person engagements worldwide

Send a message

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